The brief
The problem statement we were provided by the UX Design Institute was to create a fast, easy, and intuitive airline booking experience based on a deep understanding of the target user.
This project would involve the full UX process, from research and analysis, all the way through to full annotated designs.
User research
I initially created a user survey to see if any clear problems would surface and soon found that the vast majority of users don't know when they want to fly - they shape their holiday around the cheapest, most convenient flights.
I dug into this further with some usability testing of competitors' websites which confirmed this problem and shed light on a few more minor issues that I could look to solve.
Design process
Using the survey data and observer notes from usability testing, I created a user journey map to pinpoint the key parts of the journey I could improve.
I then created a user flow diagram that took the user from opening the app to paying for flights. This helped to frame my early ideation sketches.
Sketches, prototypes
During this project, I created user journey maps, user flows, low fidelity sketches, and higher fidelity prototypes. These allowed me to test my ideas early and often.
I tested multiple designs (from low fidelity sketches, up to high fidelity prototypes) with users, to uncover pain points, Ah-ha moments, and general feedback.
Final designs, outcomes
My tutors praised both my user testing videos, and final prototypes, and I received a 96% overall grade for the course.
I was exposed to the full UX design process; from research and analysis, all the way through to annotated designs for development. I found that I enjoy both UX research and UX design, and most importantly; that I really wanted to pursue UX as a career.
